Rohit Goel
Mechanical engineer and crane maker. I run engineering and operations at Reva Cranes, a family company building EOT cranes and hoists since 1963, and I have spent the last few years turning a traditional factory into an AI-run one.
From the shop floor to the software
I hold a BE in mechanical engineering and an MSc, and have worked in EOT cranes and hoists for about 25 years. At Reva I look after design, costing and production, and the systems that tie them together.
Reva was an early adopter of lean manufacturing under the Government of India's Lean Manufacturing Competitiveness Scheme, and was named a Best Performing Unit by the National Productivity Council for the Ministry of MSME.
Since then my focus has been software. Our crane costing still runs on an engine I helped build in VB6, and around it we now run more than 65 AI applications across 7 departments: enquiry extraction, bill scrutiny, quality records, HR and field service. That work won two national AI awards in 2026.
Awards
-
2026
Innovative Category
CII National AI Awards 2026: Excellence in Best AI Solution Showcase
Confederation of Indian Industry, Hyatt Regency, New Delhi, 14 October 2026. Recognised for Reva AI Sarthi, our suite of in-house AI tools. The case study is published in CII's 2026 awards compendium.
On stage at CII, New Delhi -
2026
Winner
Times of India AI Quotient Awards 2026: Legacy to AI Transformation
The first edition of the Times of India's national AI awards, JW Marriott Juhu, Mumbai, 10 September 2026. Reva won the category for a legacy manufacturer that rebuilt itself around AI.
Watch the award clip
Award night, Mumbai -
2015
Best Performing Unit
Lean Manufacturing Competitiveness Scheme, Ministry of MSME
Honoured by the National Productivity Council at India Habitat Centre, New Delhi, on 20 April 2015 as a best performing unit of the scheme's pilot phase. I was invited to speak on what lean changed at Reva, and the Ministry named Reva a brand ambassador for the scheme.
MSME Best Performing Unit
Buyer's Guide for Cranes and Hoists
A practical guide for the people who specify, buy and run cranes: project managers, design engineers, purchase professionals and maintenance heads. It covers what to ask for, what the standards mean, and where buyers usually go wrong.
Interviews and press
Interview on Zee UP/UK
A conversation on Reva Cranes and Indian crane manufacturing.
Watch on YouTube Times of India · 2026AI Quotient Awards feature
Reva's journey from a 1963 crane maker to a winner in Legacy to AI Transformation.
Watch the clip Hoist Magazine · 2000"Reva reaches out"
An early international profile of Reva and its push into software-led design and production.
Read the article